Our Team
Idriss Benabdeljelil - Founder & CEO
With a strong background in regenerative agriculture and eco-construction, Idriss brings over ten years of expertise in soil restoration. He also leverages over 15 years of experience in real estate and asset management to drive strategic leadership and a clear and ambitious vision: the ecological revitalization of Morocco.
Green Pirates Company - Strategic Partner
GPC is a Swiss company established in 2020, founded on the extensive field experience of Mourad Bounasser, a master grower and consultant. Since 2011, he has been active across various sectors of sustainable agriculture and has played a key role in the early development of the CBD industry in Switzerland, collaborating with leading figures in indoor cultivation since 2016.
Meriem Terta - Quality Manager
Active dans le domaine depuis 2013, Meriem a accompagnée les laboratoires agroalimentaires, microbiologiques et industriels dans la mise en place, l’évaluation et l’accréditation de leurs systèmes de management qualité. Grâce à une solide expérience terrain et une approche rigoureuse de la qualité, Meriem contribue à renforcer la compétitivité et la conformité des process et des infrastructures de TopSoil
Zakaria El Attar - Farm Manager
Zakaria has been a key figure since the inception of the venture and, over the past decade, has cultivated strong leadership and in-depth expertise in regenerative agriculture, playing a central role in guiding its strategic growth.
Azouz El Attar - Master Builder
Azouz has been involved since the very beginning and has developed strong expertise in eco-construction. He skillfully combines ancestral building techniques with modern knowledge acquired through the numerous workshops held at our research center.
Mohamed Chaloukha - Master Builder
Mohamed has been an ideal counterpart to Azouz, contributing since the early days of the project. Over time, he has developed sharp expertise in eco-construction, effectively bridging traditional methods with innovative practices.
Lamia Boussel
Lamia is deeply passionate about sharing joy and knowledge with children. She has successfully managed our educational center, providing meaningful learning experiences for children from nearby villages.